Nayanthara’s latest film, Mookuthi Amman 2, which was also promoted in Telugu as Mahashakthi, is reportedly struggling at the box office despite considerable promotions and high expectations. The devotional drama, directed by Sundar C, has failed to attract the expected audience response, turning into a disappointing theatrical outing for the actress.
Starring Nayanthara in the lead role, the film also features Duniya Vijay and Regina Cassandra in negative roles. The makers invested considerable effort in promoting the movie ahead of its Diwali release. Nayanthara personally participated in promotional activities, including visiting temples and distributing sarees to women. Videos from these events attracted attention on social media, but the publicity has reportedly not translated into strong ticket sales.
The sequel had considerable expectations because of the response received by the original Mookuthi Amman. The first instalment, directed by RJ Balaji, was released directly on OTT platforms during the COVID-19 pandemic. It received a positive response from viewers and also reached Telugu audiences through its dubbed version, titled Ammoru Thalli.
However, the sequel took a different creative direction, with Sundar C replacing RJ Balaji as director. Despite the popularity of the original film and the expectations surrounding its continuation, the latest instalment appears to have struggled to recreate the same audience interest.
According to the available box-office reports, Mookuthi Amman 2 reportedly failed to cross the Rs 10 crore mark even after its opening weekend. Distributors who had expected the Diwali holiday period to generate stronger collections are said to be disappointed with the film's theatrical performance.
Nayanthara's portrayal of two different characters, a goddess and a journalist, has also failed to create the expected impact among audiences. Meanwhile, the film's visual effects and extensive use of AI have become subjects of discussion among viewers.
Some audience reactions have reportedly raised concerns about the film's storytelling and visual presentation, with criticism directed at its inability to deliver a convincing cinematic experience.
For an actress widely recognised as Lady Superstar, the film's reported box-office performance is an unexpected setback. Despite Nayanthara's popularity, promotional efforts and the expectations surrounding the sequel, Mookuthi Amman 2 has so far struggled to achieve the theatrical success anticipated by its makers and distributors.
